Editorial Guidelines

BettingInMO publishes content about a regulated, money-related activity (sports betting). That gives us an obligation to be accurate, transparent, and honest about how the industry works. These guidelines describe our standards.

Independence from affiliate partners

We earn affiliate commissions from many of the sportsbooks we review. To prevent that from influencing our editorial output:

• Affiliate partners do not preview, edit, or approve content before publication.
• Affiliate commission rates do not factor into our rankings or ratings.
• We review and rate operators that don't have affiliate programs the same way as those that do.
• Negative product issues are reported even when the operator is a top-paying partner.

Accuracy and fact-checking

Every claim in our content is verifiable. Before publication, we check:

• Bonus terms — directly on the operator's terms page, with screenshot archive of the version we cited
• Regulatory facts — Missouri Gaming Commission published rules and announcements
• License status — confirmed via current MGC license listings
• Statistics and dates — primary sources (operator earnings calls, MGC reports, official league data)

When we publish data that comes from a third party, we cite it. When that data shifts (a new monthly handle figure, an updated bonus offer), we update the page.

Sourcing

We use primary sources whenever possible. Where we cite secondary sources (news outlets, industry analysts), we name them. We don't publish unattributed claims, anonymous-source rumor, or speculation as fact.

Tone and accessibility

Sports betting is technical. Our job is to make it accessible without dumbing it down. We write in plain English, explain jargon the first time we use it, and assume the reader is smart but new to the topic.

We avoid the marketing language common in our industry: "Best EVER!", "Unbeatable!", "Guaranteed wins!" None of that helps readers make better decisions, and most of it is untrue.

Promotional content

When we cover a welcome bonus, we cover it accurately — including the unfavorable parts. Bonus bets are not the same as cash. Wagering requirements matter. Expiration dates matter. Stake-not-returned matters. We explain these things even when an operator's marketing department would prefer we didn't.

Responsible gambling

Every page on BettingInMO links to responsible-gambling resources. We do not run content that:

• Suggests betting can be a reliable income source
• Targets people who appear to be problem gamblers (search queries about chasing losses, betting more than they can afford, etc.)
• Glamorizes betting at the expense of risk awareness
• Presents loss-chasing as strategy

Updates and corrections policy

Pages are reviewed at least once a quarter. When a material fact changes — a new operator launches, a bonus offer shifts, a regulatory rule updates — we update the affected pages promptly.

When we make a factual error, we correct it transparently. Significant corrections include a dated note explaining what was wrong. Minor corrections (typos, formatting) are made silently.

Conflicts of interest

Editorial team members do not hold financial positions in publicly-traded sportsbook companies they cover. They do not accept gifts, paid trips, or comp services from operators we review.

Reader feedback

We rely on readers to flag errors, missed updates, and broken links. If you spot something wrong, email [email protected].