About BettingInMO

What we do

BettingInMO is an independent online publication covering legal sports betting in Missouri. We review every licensed sportsbook operating in the state, track welcome bonuses and ongoing promotions, explain Missouri's gambling laws, and produce educational content to help readers bet smarter and more responsibly.

We launched in 2025 in anticipation of Missouri's December 1, 2025 sports betting go-live date, and we have been continuously updating our coverage since.

What we don't do

BettingInMO is not a sportsbook. We do not accept wagers, hold customer funds, or process bets in any form. We do not provide betting tips, picks, or guaranteed-winner content. Anyone who tells you they can guarantee betting outcomes is selling something — usually poorly.

How we make money

We earn revenue through affiliate partnerships with licensed Missouri sportsbook operators. When a reader registers an account through one of our links and meets the operator's qualifying activity, we receive a commission. This is a standard model in our industry — and it does not change anything we publish.

Affiliate revenue does not influence our reviews, ratings, or rankings. Read our editorial guidelines and how-we-rate pages for the full breakdown of how we keep editorial independence.

Who's behind BettingInMO

BettingInMO is operated by a small editorial team based in the Midwest, with experience covering US gambling regulation, sportsbook product development, and consumer-facing sports media. We do not publish individual author bylines today, but we plan to add them as the team grows.

Have a question, correction, or feedback? Email us at [email protected]. We read every message.

What we cover

• Sportsbook reviews — every licensed operator in Missouri
• Welcome bonuses and promotions — updated as offers change
• Betting education — beginner-friendly guides to every bet type
• Missouri laws — Amendment 2, regulations, college restrictions
• Local team coverage — Chiefs, Cardinals, Royals, Blues, City SC, Mizzou
• Responsible gambling — tools, helplines, and self-exclusion resources

Our principles

• Accuracy first. We verify every claim — bonus terms, regulatory details, sportsbook features — before publishing.
• Editorial independence. Affiliate partners do not preview or approve content before it goes live.
• Disclosure. We disclose affiliate relationships clearly. See our disclaimer.
• Player protection. Responsible gambling resources appear on every page, not just buried in footers.
• Update aggressively. Promotions, regulations, and operator features change constantly. We update content as soon as material changes occur.